Cookie Policy
Last updated: 12 October 2026
This policy explains the cookies and similar storage that East Coast Roofing uses on this website, in line with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
What are cookies?
Cookies are small text files that a website saves on your device. Local storage works in a similar way, keeping small pieces of information in your browser. Some are needed for the site to work. Others, like analytics cookies, are optional and only used if you agree.
How we use them
On your first visit, no analytics or tracking cookies are set. We only save your cookie choice. If you click Accept, we load Microsoft Clarity to understand how visitors use the site so we can improve it. If you click Reject, no analytics or tracking scripts are loaded.
Cookies and storage we use
| Cookie / Storage name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
east-coast-roofing-cookie-consent | East Coast Roofing | Remembers whether you accepted or rejected cookies so we don't ask again | Strictly necessary (local storage) | 12 months |
_clck | Microsoft Clarity | Keeps the same anonymous user ID across visits to this site | Analytics (first-party) | 1 year |
_clsk | Microsoft Clarity | Joins several page views into one session | Analytics (first-party) | 1 day |
CLID | Microsoft Clarity | Identifies the first time Clarity saw this browser | Analytics (third-party) | 1 year |
MUID | Microsoft | Identifies unique browsers visiting Microsoft services | Analytics (third-party) | 1 year |
MR | Microsoft | Indicates whether to refresh the MUID | Analytics (third-party) | 7 days |
ANONCHK | Microsoft | Checks the MUID is not passed to an advertising cookie. Always set to 0 by Clarity | Analytics (third-party) | 10 minutes |
SM | Microsoft | Syncs the MUID across Microsoft domains | Analytics (third-party) | Session |
The Microsoft Clarity cookies are only set if you click Accept. We do not use any advertising cookies.
Changing your choice
You can change your mind at any time using the link in the footer.
Clearing or blocking cookies in your browser
You can also delete or block cookies through your browser settings:
- Chrome: Settings → Privacy and security → Third-party cookies / Delete browsing data
- Safari: Settings → Privacy → Manage Website Data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
Blocking all cookies may stop some websites working properly. For more help, visit the ICO's guide to cookies.
Questions? Email us at eastcoastroofingbuilding06@gmail.com. See our Privacy Policy for more on how we handle your data.